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How To Whitelist Emails On Gmail, Apple Mail & Outlook

How to whitelist emails, sometimes important emails don’t show through to your email inbox and instead, you end up finding them in your spam email folder or junk folder after it’s too late! It’s pain, and we have all been there before.

It is frustrating to miss these emails, but it can also affect your business’s bottom line.

Every email that arrives in your inbox goes through a filtering process that reviews it for legitimacy and any malicious cues. If the email does not pass the filtering process, it gets placed in one of two places: your junk folder or your quarantine folder if it’s malicious. Sometimes those filters mistake legitimate emails from popping into your inbox, usually the ones you have been waiting for!

Never fear though! There is a way to help you going forward and ensure senders you want to hear from are marked as safe senders, so you never miss an email from them again!

The official terminology is “Whitelisting”. It’s saying to your email application like Outlook, Gmail, Yahoo, and Apple Mail that the sender can be trusted and it’s okay for the email to come through to your inbox.

Have a look below at how to do it on the most popular email applications out there!


Mobile Email Apps

Desktop (Mac/PC) Email Apps



If you’re using a smartphone or tablet, here’s how to whitelist an email address on the most common mobile email apps.


In the Gmail app, you have two options:

  1. Report an email as “not spam” (if the email is in spam).
  2. Move an email from the promotional inbox to the primary inbox.

If an email is ending up in your spam folder, open the email and click Report not spam.

You can also tap the three dots in the upper right corner and click Mark important to give it a priority in your inbox (shown in the video below).



How to whitelist an email on Gmail nz



To move an email from the promotional folder to your primary inbox, open the email and tap the three dots in the upper right corner, then tap Move to > Primary.



How to move email from social to primary inbox email on Gmail NZ

Apple Mail

Apple Mail doesn’t have the option to whitelist as some other email providers do. Instead, all you can do is mark something as “Not Junk” and it will be sent to your inbox. Here’s how:

  1. Open your Mail app and go to the Mailboxes screen.
  2. Select the Junk folder.
  3. Find the email you want to whitelist and swipe left to see options.
  4. Tap the More button.
  5. Tap the Mark button.
  6. Tap the Mark as Not Junk button.



How to whitelist an email on Gmail nz


To add an email address to your mobile Yahoo! Mail contacts (and ensure delivery), follow these steps:

  1. Tap the hamburger menu (three stacked lines) in the top left.
  2. Tap Settings and scroll down to Filters.
  3. Select the email account you want to add a filter for.
  4. Tap the + icon to add a new filter.
  5. Name it anything you want (such as “Whitelist”), then either:
    • Add the exact email you want to whitelist OR;
    • Add the you want to whitelist to get deliveries from every email at that domain.
  6. Click the ✓ icon in the top right to save the filter.



How to whitelist an email on Yahoo mail nz

Outlook Mobile

On Outlook mobile, you can add senders to your focused inbox to ensure delivery of their emails. Here’s how:

  1. Open the email you want to whitelist.
  2. Tap the three dots in the top right of the screen (not the dots inside the email).
  3. Tap Move to Focused Inbox.
  4. In the popup box, tap the radius button for “Move this and all future messages” then tap MOVE TO FOLDER.



How to whitelist an email on Outlook mail



There are three ways to whitelist emails using Gmail:

  1. Gmail tabs
  2. Marking an email as “not spam”
  3. Creating a filter


If you’re using Gmail tabs (Promotional and Social), click and drag the email you want to whitelist from the tab it’s into the Primary tab, like so:



How to whitelist an email on Gmail Desktop PC



Once done, you’ll get an alert saying “This conversation has been moved to Primary. Do this for all future messages from” Click Yes.

If the email is already in your spam folder, mark it as “not spam”. Open the email in your spam folder that you want to whitelist, then click Report not spam.



Gmail screenshot report as not spam



Finally, if an email is already in your primary folder but you want to make sure all emails from this sender always end up there, you can create a filter. To do this, follow these steps:


  1. Click the cog icon in the top-right corner, and then Settings from the drop-down menu.
  2. Click the Filters tab then Create a new filter.
  3. Enter the domain ( of the email you want to whitelist in the From field.
  4. Click Create filter with this search.
  5. In the box titled When a message arrives that matches this search select Never send it to spam.
  6. Click the Create filter button.



How to move email from primary inbox folder Gmail Desktop PC

Open the email you want to whitelist. An alert message should display stating, “Parts of this message have been blocked for your safety.” Click I trust or Always show content.



How to whitelist an email on Outlook PC Desktop


Yahoo Mail

To whitelist contacts with Yahoo Mail application:

  1. Click the contact book in the right-hand menu.
  2. At the bottom of the sidebar, click +Add new contact.
  3. Enter the name and email information of the sender you want to whitelist (you can use a business name).
  4. Click Save.



How to whitelist an email on Yahoo mail desktop


Mac OS Mail App

To whitelist all emails in the Mail app for Mac OS X or macOS:

  1. In the top menu, click Mail > Preferences.
  2. Click the Rules tab.
  3. Click Add Rule.
  4. Enter a whitelist name in the Description field, such as “Whitelist:” to create the new rule.
  5. For conditions, set the first dropdown menu item to any. It should say: If any of the following conditions are met.
  6. In the following dropdown menus, select From in the first field and Ends with in the second field.
  7. In the text field following Ends with, enter the domain name that you want to whitelist. Include “@” before the domain name to make the filter specific—for example, to whitelist all mail from the domain, but not mail that might come from one of its subdomains, type “” into the field.
  8. Click the plus sign next to the last condition to add another domain with the same criteria if you want to whitelist more domains.
  9. In the Perform the following actions section set the three dropdown items to: Move Message, to the mailbox: Inbox (or any target folder you want).
  10. Click OK to save the rule.



How to whitelist an email on Apple Mail desktop nz

Needing some more help with your email or webmail applications? Feel free to check out our email guides here.. Or having some issues with slow wifi? We have some tips that can help as well to boost your internet speeds at home or your business in NZ! read our wifi tips here.

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