The UBB story
Check out our profile on the WISPA NZ website here
Ultimate Mobile Limited was started in 2009 by Michael & Joanne Smith to provide voice and mobile broadband coverage solutions to customers throughout NZ with a desire to then develop into other communications markets.
Michael had worked in the communications industry for over 11 years, mostly in the Telecom dealer channel working primarily with business and rural customers. After seeing the limited offerings and challenges to rural customers and the opportunity to do something about this, Michael started Ultimate mobile taking the experience he obtained through years in the industry.
The company started as many start ups do, however with a passion for the industry, Michael created a coverage equipment brand and set out to distribute throughout NZ Telco stores. Following the Feb 22 earthquake, 2011 saw a change of direction for Ultimate mobile, Michael & Joanne Smith bought out their business partners and took over the company so the original vision to provide more than just coverage solutions could be set in motion.
Now Ultimate Mobile Limited is very much focused on providing both rural & urban broadband solutions to customers throughout New Zealand. The creation of Ultimate Broadband as a broadband ISP has seen the company grow rapidly with a significant base of rural customers enjoying its broadband services. Ultimate Broadband has built on it's "customer service is key attitude" and is constantly going the extra mile to deliver a service where other larger less flexible ISP's or providers won't try or are not interested. This has allowed the company to add a great number of additional rural clients who otherwise would still have no decent internet service.
Ultimate broadband operates it's own Fixed Wireless Broadband WISP network through a network of repeater sites connecting rural communities stretching south of Oxford in the North to Kurow in the South. This network has allowed Ultimate broadband the opportunity to really develop a great rural broadband service and exciting new services for rural customers both residential and business. Ultimate broadband also is Fibre reseller on the EA networks, Enable and Chorus networks offering urban and rural UFB services, RBI Wireless 4G rural broadband and VoIP phone services via the Vodafone and Spark Wireless networks.
Ultimate Broadband was awarded in 2017, a Government contract and became a Regional Rural Broadband partner with Crown Investment Partners as part of the RBI 2 Rural broadband initiative. Ultimate broadband has grown its network coverage, doubling it's service footprint with new coverage to Banks Peninsula, Selwyn, Ashburton, Timaru, Mackenzie, Waimate and Waitaki Districts. This program is planned to be completed by July 2021 and has already allowed Ultimate Broadband to provide 25-30Mbps connections, unlimited data connections across it's network.
In 2019 Ultimate Broadband rebranded to UBB and re focused it's efforts to back to where Mike started the business, being the Heart of Connectivity and hub for reliable connectivity solutions, customized solutions and providing fantastic customer service.
UBB is continuing to expand its service offerings today, growing it's team and capability to provide even better solutions and experience to our UBB family of customers.
UBB The Heart of Connectivity
Ultimate Mobile Limited was started in 2009 by Michael & Joanne Smith to provide voice and mobile broadband coverage solutions to customers throughout NZ with a desire to then develop into other communications markets.
Michael had worked in the communications industry for over 11 years, mostly in the Telecom dealer channel working primarily with business and rural customers. After seeing the limited offerings and challenges to rural customers and the opportunity to do something about this, Michael started Ultimate mobile taking the experience he obtained through years in the industry.
The company started as many start ups do, however with a passion for the industry, Michael created a coverage equipment brand and set out to distribute throughout NZ Telco stores. Following the Feb 22 earthquake, 2011 saw a change of direction for Ultimate mobile, Michael & Joanne Smith bought out their business partners and took over the company so the original vision to provide more than just coverage solutions could be set in motion.
Now Ultimate Mobile Limited is very much focused on providing both rural & urban broadband solutions to customers throughout New Zealand. The creation of Ultimate Broadband as a broadband ISP has seen the company grow rapidly with a significant base of rural customers enjoying its broadband services. Ultimate Broadband has built on it's "customer service is key attitude" and is constantly going the extra mile to deliver a service where other larger less flexible ISP's or providers won't try or are not interested. This has allowed the company to add a great number of additional rural clients who otherwise would still have no decent internet service.
Ultimate broadband operates it's own Fixed Wireless Broadband WISP network through a network of repeater sites connecting rural communities stretching south of Oxford in the North to Kurow in the South. This network has allowed Ultimate broadband the opportunity to really develop a great rural broadband service and exciting new services for rural customers both residential and business. Ultimate broadband also is Fibre reseller on the EA networks, Enable and Chorus networks offering urban and rural UFB services, RBI Wireless 4G rural broadband and VoIP phone services via the Vodafone and Spark Wireless networks.
Ultimate Broadband was awarded in 2017, a Government contract and became a Regional Rural Broadband partner with Crown Investment Partners as part of the RBI 2 Rural broadband initiative. Ultimate broadband has grown its network coverage, doubling it's service footprint with new coverage to Banks Peninsula, Selwyn, Ashburton, Timaru, Mackenzie, Waimate and Waitaki Districts. This program is planned to be completed by July 2021 and has already allowed Ultimate Broadband to provide 25-30Mbps connections, unlimited data connections across it's network.
In 2019 Ultimate Broadband rebranded to UBB and re focused it's efforts to back to where Mike started the business, being the Heart of Connectivity and hub for reliable connectivity solutions, customized solutions and providing fantastic customer service.
UBB is continuing to expand its service offerings today, growing it's team and capability to provide even better solutions and experience to our UBB family of customers.
UBB The Heart of Connectivity
